You could be preparing for a job interview, and maybe it’s been a while. Maybe you’re getting in touch with former clients to see if you can win them back to your business. Or, perhaps, you’re just putting yourself out there to build your business.
What I’m about to share with you works best when you’re already known at some level. Someone has already recommended you, or the HR people have greenlighted your resume and you’ve made the first or second cut. So, you don’t want to bore people with information that’s on your resume or product brochure.
You’re about to speak in the most powerful of all contexts, a face-to-face meeting. It’s an incredible opportunity to connect with someone with whom you probably have a lot in common.
To project your own aura of leadership, high credibility, and class, talk about your vision for the future. Tell this person what you believe in, your philosophy of business, your marketing paradigm. Express what you think the future is for your industry, your company, or organization.
Do NOT talk about your credentials. The other person already knows about them, or you wouldn’t be there. That is not the way to effectively promote yourself, sharing your vision is.
Which brings up the question, what is your business philosophy? Do you have a vision for your industry?
It may be time to get something down in writing….the reality you’re committed to co-create.