You may not be that familiar with the word, categorizable. My spell checker denies its existence but I refuse to conform. It’s a necessary word for people like you and me who really don’t fit into the categories. I was explaining the demographic/psychographic of my customer base, and the best description I could come up with was “women who are not categorizable.”
Let me give you some background information.
This week, my family and I are eating turkey for Thanksgiving.
Well, I have had turkey for Thanksgiving exactly three times in my life: the three times I was a guest at someone else’s house, and usually it was out of the country. Also there was one time that a Venezuelan friend cooked a delicious turkey, the only time I have hosted Thanksgiving in my home. (Yes, I am a specialist at getting out of doing work.)
So, my family is normally categorized as “a family who doesn’t eat turkey for Thanksgiving.” And, no, it’s not because we are vegetarian, that would be too avante garde for us. My mom was a bit of a rebel and fixed stuff like lamb or pork loin or salmon at Thanksgiving. We never darnk sweetened tea, either. My mom is uncategorizable.
This year, we even fall out of that category thanks to the second newest member of our family, my sister’s husband. He has this weird thing about having turkey for Thanksgiving. Since it’s at his house, we’re joining him. Happily, I add.
Categories are used by marketers to develop plans to get us to buy stuff, or vote a certain way, or contribute money to a cause. A lot of times it works, even if we don’t fit into the categories.
Here’s the thing. If you’re reading this blog, and especially if you’re a regular reader, I strongly suspect you’re not categorizable. So now you have something else for which to be grateful this Thanksgiving. Celebrate being uncategorizable. Or maybe you prefer the way Miranda puts it, “people who don’t fit in the boxes.”