Hi, there. Are you perplexed by the title of this post? Wondering what kind of disturbed mind would write a headline like that? Well….I’m going to share a powerful truth. And most likely you’re going to wish you hadn’t read it. It’s not that comforting. It’s a huge insight from my recent maniacal research into women and money: why we love to spend it and why we don’t want to talk about it. Why women continue to fare so horribly with their finances should they lose their husbands. Why women often earn less than men for the same work. Why we get stuck and stay here. A couple of weeks ago I had this ginormous satori (flash of insight) while listening to bbbbbillionaire Anne McKevitt (who made her own moolah, thank you very much.) It was so big that it took me a while to really get it.
What Anne McKevitt said in advising women how to multiply their earning power, was "you have to get comfortable with being uncomfortable." That was what motivated her to start jumping out of airplanes. I heard that the evening after attending my first networking event, a luncheon where at first I had felt quite uncomfortable, wishing I could just get out of that place and fast.
You see, I knew it was necessary to break out of your comfort zone. I had taught that myself last century to Venezuelan executives when I facilitated for the Stephen Covey Group. It was also part of my own training program for businesses, Personal Productivity.I had even read this advice in some of my mentor, Christine Kane’s, articles.
I knew that and I knew that I had already done that. Lesson learned. After all, I had done things like….
– Take an "expensive" e-course
– Hire a mentor
– Join a mastermind group
– Move internationally
– Move again
– Write a dissertation
– Quit my day job
– Invest in a new web site
What hit me when I heard McKevitt speak is that I hadn’t finished with that lesson. Getting comfortable with being uncomfortable is uncomfortable. And you have to KEEP doing it!
To borrow from a famous comedian whose name escapes me, this is precisely why most of us don’t try to talk to other people about Jesus. I’m not saying you need to talk about Jesus to make boatloads of money but you do have to keep doing things that are uncomfortable at first it if you want to rescue your dreams. It’s just part of the process. It’s totally why it’s true that if you keep doing what you’ve been doing, you’re going to keep getting what you’ve been getting.
Tim Ferriss writes about this in his 4-Hour Workweek book. He suggests things like asking an (unknown) attractive person of the opposite sex for his phone number. Or lying down on the ground in a crowded public space. I confess I haven’t done either of these….yet. Or you could follow McKevitt’s example and take up skydiving. A friend of mine in Venezuela made and sold homemade ice cream to get more comfortable with the art of selling.
What’s the immediate upside to all this?
it’s easier to say "no" to people who are asking you for time and energy.
It’s easier to ask for what you need at work.
It’s easier to raise your prices.
You become so bold it’s not even funny.
Nobody dares to park in your parking space.
What do you do that’s uncomfortable, but moving you forward?