If you haven’t been videotaped yet, and I mean professionally, you soon will be. Rumor has it that making your own DVD is the new resume and business card. So get ready! If you study this photo carefully, you will see a small patch of green on the right side, it’s my shoulder peeking out from a colleague’s head and shoulder. As soon as the video is ready, I’ll put it up for you to see. It’s being put together by the Lowcountry Business Network and I was called in at the last minute to replace someone. I was there representing ECEW, East Cooper Entrepreneurial Women. It was an incredible experience and here’s what you need to know to be ready for your turn…
1. Build it and they will come. (Prepare to be successful.)
That’s a corny line from a good movie, and there’s truth in it. I have known for a while that to grow a business, or build a solid professional career, you need to become a brilliant marketer. Really, there is no other way.
What is marketing? It’s creating multiple ways for the people you can help to find out about you and what you do. It’s building a platform so your message reaches your growing tribe.
Obviously, getting on radio, getting published and being on an organization’s business promo video is good for you. The thing is, until you build your platform so people are lining up to call you, you have to be ready to act as a stand-in. Sometimes you get called at the very last minute.
That means you are willing to do something weird, like hang out in a freezing warehouse for several hours with people you’ve never met before. And you have camera-friendly clothes and something to say.
2. Know what looks good on you.
You know this by paying attention when people compliment what you’re wearing. You can also get professional advice. It doesn’t have to be your favorite outfit, but you need to know what photographs well on you.
Even before you get the call to be video recorded, you need to have an excellent professional head shot ready.
These colors do NOT look good on video: black, white and red.
Do not wear prints, stripes or plaid either. Although a pinstripe suit might look good. You can always take a photo on your phone and see how it turns out. The camera sees things that your brain filters out.
3. Have something short to say.
Be ready with something short and pithy to say. One good tactic is to say some sort of quote and relate it to what is going on.
In my 5 second interview yesterday, I pulled out one of my favorite quotations, "Human creativity is the ultimate economic resource" and then related it to local business. That made an impact. It’s a matter of having an accessible file in your brain of something relevant to the audience and relevant to YOU.
Just as was the case yesterday, I had ZERO time to prepare for my interview. I didn’t even know I was going to be interviewed, but I was prepared!
4. Remember that things are not always what they appear to be.
This is where it helps to come up with a valuable interpretation of what is going on.
As you can see in the photo, I was not the star of this video. Conceivably, my entire appearance and interview could be cut out of the final version. I was freezing cold for many hours and you could see this as a total waste of time. Even my hair, which looked fantastic when I left the house, was limp and stringy by the time the cameras came out.
However, I got to meet people that I ordinarily don’t run across. I got to "work" (rather be around) an exceptionally creative and talented group of people. Because of my participation, I’m invited to a "red carpet premiere" party next week. 😉
5. Know what you want to experience, not how you’re going to get there.
I am crystal clear about most of what I want in life right now. Those of you who have been readers for a while know that I have made incredible progress toward my goal of creating a successful business and family life in a beautiful location.
As a communication expert, I certainly know that any media coverage (almost any) is good for business. I know that at some point I want to make some training videos, but I’m not sure how I’m going to put that project together. But my experience yesterday taught me a lot about video production and networking.
One of my clients is a professional musician who’s building his business in a big way. He has LOTS of projects underway and in the planning stages. He doesn’t know exactly which projects will pay off the fastest or be the most fun, but he’s clear on what he wants to create. That’s all you need to know to get started.
Are you ready for your upcoming video appearance?