Today’s post is straight from the August Mixonian Wow newsletter.
One emerging theme to all Mixonian’s recent flurry of work is IRRESISTIBILITY in communication! That means ramping up your ability to connect with people, offer value and close sales. Here’s what I find fascinating about this theme: Your words and how you say them absolutely impacts how people feel about themselves! When you show people they are appreciated, valued and respected, they automatically appreciate, value and respect YOU. You can learn more about how to leverage your communication in our e-course we’re offering next month.
"A speech is poetry: cadence, rhythm, imagery, sweep! A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart." Peggy Noonan
Here are 3 tips for making your own communication even more irresistible:
1. Raise your standards. (Probably that means raising your prices as well.) If you’re offering business or personal services of any sort, rarely does being the lowest-price option serve your clients at the highest level. While everyone’s asking for the least-expensive option, it’s your job to educate them on the best value.
2. Focus on your client. The number-one reason people dread making public presentations is their fear of judgment. The truth is that everyone in the audience is much more focused on their own problems that they don’t have much energy left to criticize the speaker, unless that speaker drones on endlessly. Forget about yourself; get into your client’s comfort zone.
3. Spell out the specific benefits! (Put some thought into this.) Whether you’re teaching English literature, making your child eat his broccoli or motivating your team, you need to spell out the benefits for them. While with kids you can often use the "because I say so" logic, the more you specify how they (your audience) will benefit out of doing what you’re suggesting or even just listening to you, the better off is everyone. One friend used to tell her daughters that eating broccoli would resulting in their having "big boobies’ when they grew up. Not sure if that would work in all cases, but it was effective for my friend.
Please keep in touch and don’t hesitate to email any communication-related questions — or anything else for that matter. firstname.lastname@example.org