Hard to believe, but Rhetoric really is (still) relevant to you, your success and whether or not you’re "normal." Rhetoric can be defined a number of ways; two favorite definitions include Aristotle’s "using all available means of persuasion" and Cicero’s "the good man speaking well". See how you define "normal" is in itself a form of rhetoric which may be persuading you to stay where you are instead of moving forward. The way you define "normal" (i.e. perfectly acceptable) either keeps you where you are or propels you forward. It’s your choice.
Michel Foucault first wrote about "normalizing" as a form of maintaining social structures (he used the word "discipline") and more or less pressuring people to conform to what is commonly accepted as "normal." As in normal people
overwork in jobs they don’t really like because "at least they have a job."
Here are some aspects of being normal you may want to consider or question: Your current working definition of "normal" may not be serving you.
An example from a client: We all know that it’s normal for professional classical musicians to struggle financially to make ends meet. In fact, you might be considered "not a serious musician" if you experience any significant level of prosperity. That’s normal.
My client, we’ll call him "Fred," after living the "normal" financial struggle of the classical musician, decided that he’d had enough. Setting the intention to welcome more income and well-being into his life, doors opened and life got richer on multiple levels. In Fred’s case, it happened fast because he was prepared to succeed.
(Note: your prosperity more often arrives in the form of opportunities, not mailed checks.)
Are these situations normal for you?
1. It’s normal to have a job, it’s not normal to create a job, much less to create an industry or industry segment.
(If you like your job, good for you! It should be normal to like your job.)
2. It’s normal to see an internist for a health problem; it’s not normal to see an acupuncturist.
(Nothing wrong with physicians, but you might want to explore alternative health options.)
3. It’s normal for you to be where you are in the world; it’s not normal to stand up taller and show up as a bigger/more independent player in the world.
4. It’s normal to fear speaking in front of a group; it’s not normal to get a coach to get you through that fear and into the territory called Having Impact.
5. It’s normal to be passive agressive when conflict surfaces; it’s not normal to stand your ground with presence.
Embracing a wider scope of normal for you can be a success catalyst. You can see a new normal in which not everyone buys what you’re selling, you’re not here to serve everyone, only your people. A new normal can be multiple streams of income, even if most of them start out more like drops than streams. A new normal can be a robustly confident communicator, someone who doesn’t need everyone’s approval. A new normal can be always looking for the best interpretation of events and situations, instead of falling for the usual reaction.
What’s the new normal for you?