"The idea: memorable/braggable/WOW projects. I contend you won’t get there –period– unless you can accept ‘the word’ … and the concept … and the need for … WOW. (Or memorable … cool … rockin’ … braggable … insanely great — the latter from Apple’s Seve Jobs.)
But it’s even a bigger deal than that: Can you tune into the WOW Channel…daily? Can you develop your personal WOW-O-Meter? In your most routine affairs?" — Tom Peters
Two weeks ago I came across this book that management rock star Tom Peters wrote way back in 1999. I ordered it, and accepted his challenge to search for WOW this past week.
Fortunately, it was a 4-day workweek; unfortunately I was committed all four of those days to a rather un-wow or at least minimal wow software training project.
Tom Peters is to Seth Godin what Madonna is to Lady Gaga. Even though Seth and Madonna are close to the same age; I think Madonna is a few years older.
So here’s the thing. I have no argument with Peters’ conviction that WOW = competitive edge = ultimate profitability. Seth Godin delivers the same message, only he uses the word "remarkable." And certainly my aspiration is that Mixonian Institute delivers WOW and remarkability in everything we do.
Face 2 Face: Make it Count! is a WOW…imho. I teach our public speaking clients to deliver WOW in their presentations. Definitely we’re on the right path. (I’m in top-secret talks with designers about a new, WOW website!)
Back to my recent search for WOW. It began Tuesday. The only WOW I saw at work that day was a presentation by a young Carrie Moore, RN, who did a remarkable job sharing a rather boring-but-necessary message about EMR (electronic medical records.) She delivered well on credibility, with passion and clarity.
I shared my lack of WOW that day at dinner with Ruben and Christina. Ruben reminded me that of course I had a WOW husband. Christina was sure I had a WOW youngest kid as well. Touche.
On Wednesday I showed up on the project with my radar even more finely attuned to the WOW channel. After not picking up any signals that morning, I took the situation in hand and used some games to enliven the training. I wouldn’t say it was a WOW….maybe a bit wow-ish and certainly far more engaging than what had been the modus operandi.
The apricot coconut KIND bar I had at lunch was a defininte WOW.
Encouraged by the effect of using games in the afternoon’s training, I decided to take my un-WOW Honda mini van and give it a WOW cleaning job.
It would be a lie to say I’ve never washed a car before. But I haven’t done it very often or lately. Can you say "streaks"? It was much harder than I thought and next time I’ll have it professionally detailed, but it was remarkably clean and I got to the spots and parts that the normal car wash places don’t get to.
Ruben said it was a definite WOW for him to see his wife wash a car. 😉
It’s not easy finding WOW at work. But as I like to remind myself and my clients, WOW is fabulousness and fabulous is not easy.
Peters’ main argument is that WOW projects are never delivered as such, it’s up to you and me to deliver the WOW. Like Chef Sean Parks did in the dessert he treated Ruben and me to last night at Bambu. (See the photo.)
WOW brings engagement and engagement brings performance. How’s the WOW factor in your work?