Ever feel dread when you see 7 new messages on your phone? Do you wonder if people feel that before they hear your message? Do you see your voice mail message as a chance for you to reach out to someone for those 15-20 seconds while the person listens to your voice? Make it count!
12 Voice Mail Upgrades:
1. Don’t tell all. If you want a call back, create some suspense, or hunger for what you need to tell them. Leverage the power of curiosity to motivate and make their day more interesting. By not leaving the whole story, you’re also keeping the message shorter, which is a sure path to popularity.
2. Touch the person’s pain points. What pain does your service or product heal? Is it relationships, financial stress, boredom, insecurity? If you’ve met the person before, or if you’ve spoken to them on the phone, it’s really effective to address the person’s “issue” in her own words.
3. Leave your first and last name. Say it slowly and give a memory aid if possible. This is Laura Camacho calling, Camacho as in “macho Camacho.” For some reason, this always gets a smile.
4. Cut out minimizers from your message. Minimizing words include “only, merely, just.” Womenh in particular tend to use these, as in “I’m just calling to remind you that….” All minimizers act to minimize the impact of your message. Don’t use them!
5. Don’t get transactional in the message. That means, don’t try to sell ANYTHING in a voice mail message. If you try to sell in your message, you are highly likely to cut off future opportunities to do business with this person. Remember that getting business has a lot of seduction involved, in a good way.
6. Speak more slowly and clearly than you usually do. This is the exact opposite of what most people do, especially those who leave a lot of messages. Articulate more precisely, even if it feels like exaggeration. If the listener has to strain to understand your mumbling, you’re probably not getting a call back.
7. Spell your name if it’s unusual or foreign. I spell C-a-m-a-c-h-o all the time, even though it seems to me to be a super easy name. It is, if you speak Spanish, but only a few of the people I deal with are multilingual. The good news is, an unusual name can make you stand out from the crowd. My friend Tarsha always introduces herself as “Tarsha, it rhymes with Marsha.”
8. Mention a benefit that is contingent on speaking with you. Like this. This is Laura Camacho from Mixonian Institute. We’re offering free lunch and learns this month.To see if this might be a good fit for your group, give me a ring at 843.882.5135. Thanks!
9. Speak with energy, enthusiasm and confidence. If you’re not standing, sit up straight in your chair and smile. Remember why you’re in this business in the first place. You may want to check the mirror first.
10. Leave your phone number twice. Say it at the beginning and at the end of your message. Slowly and clearly.
11. Call again with some useful information. No matter how great and compelling your first message, some (maybe most) people are not going to call you back yet. So call them again, keeping it light and using all these tips….again. But add some additional, juicy tidbit. It can take 4 or 5 or 7 phone calls to get an appointment. Don’t get discouraged!
12. If you’re ready to give up, leave a last message. Tell the person you’re ready to “close their file” and move on with your life. This often gets someone moving. No one wants to have another person close their file…. even when there’s really not a file to close.
What’s your best voice mail tip?