However much attention you think your team (colleagues, family or direct reports) pays to what you say, divide it by 3 and you’ll have a much more accurate idea of how much they’re taking in. [For teenagers, take your estimate and move the decimal point to the left.]
So while not really paying attention, [distractions everywhere!] your posse complains that you’re hoarding information more closely than North Korea and its nuclear weapon secrets!
The thing is, that’s your problem; not theirs. It’s not even fair but pretty much everyone thinks their boss is hopelessly inadequate at communication. To change this perception, you’re the one who has to take this flow of information/motivation/inspiration more seriously.
It’s up to you to keep those who need to know, in the know. These are also excellent opportunities for you to connect with and encourage your folks, nip issues in the bud and in general, be more useful.
Unless you’ve attended a Mixonian Institute class, you probably don’t know that being the marketing manager for your team is the most important part of your job. [Surprise!]
Here are 11 ways you can creatively share information (changing priorities, new data, other shifts) with your team or your tribe. Mix and match to suit.
11 Ways to Creatively Share Information with your Posse:
1. Put your top priority in the signature line of your email. Jargon-free, please!!!!
2. Send a carefully-crafted weekly email summary, not paragraphs! Insert sentences like “The first person to get back to me on this wins free Starbucks” to see if they’re paying attention.
3. Write a [clear + concise] blog and update it at least every week. Take photos of your folks in action and include them. You can take turns updating the blog. Give an award for “most creative” update.
4. Send a weekly voice mail. (See www.vocaroo.com) Again, the magic word is “short.”
5. Reward (or at least recognize) those who take the time to read updates. (Quiz them!)
6. Tell everyone and their cat about the achievements of your team members [NOT how great you are!!!] Manage them up, down and sideways. You actually are their official publicity agent.
7. Put your core message on a t-shirt….or other swag. Make colorful posters. Hire a graphic designer at www.fiver.com)
8. Hire a visual communicator. (Try The Ring Effect.) You will have a nice visual reminder for everyone that lasts. Impress folks.
9. Text the group daily. Short and inspirational.
10. Ask others to tell you what they think is really going on. First of all, it must be safe for them to be frank with you. Is it?
11. When updating your posse, start with “The reason I want you to know this is X.” (Everyone wants to know WHY.)
Bonus: Ask your posse how they’d like for you to keep them informed.
What’s your best tool for keep those who need to know, in the know?