Strong points of view attract leaders like paparazzi to Kate Middleton.
If you are ready to move up, to move forward in your career, it’s time to get ready to receive.
That is, to receive that promotion or job offer or juicy project.
Think of it as preparing to catch the ball, but in a league one step higher. That’s the whole point of personal branding.
One way to get ready is to work on crafting your Point(s) of View. It’s a matter of excavating your opinions that marinate in your brain, unstated.
Your PoVs are at the heart of your personal brand. Think of it this way. Without an articulated Point of View, you come across as beige. Beige as in blending in with your professional peers. Your Point of View lights you up, adds color and contrast in a work world of greige. (greige = gray + beige)
Have you ever even thought about what it’s like for others to work with you?
Imagine you have to prepare your own Ignite-style talk called, “Things You Need to Know from Me.” Your point of view might be along the lines of…
- What annoys you about your industry?
- What frustrates you about your industry?
- What you want to see more of at work?
- What you want to see less of at work?
- What do you want to say but fear retaliation if you state it?
Your answers to these questions may not be inspiring to others on the first draft – it’s all in the editing.
Your Point of View is an informed opinion of what should be.
“This stinks!” may be a true statement but it is not an informed point of view. It’s too general and does not propose any sort of solution.
Here are some valid points of view for reference.
- “Excellent communication skills can be cultivated and have a unexpected and usually underestimated positive ripple effect on your career.” – Me
- “My role in IT is enabling others to better perform their job. Therefore when someone comes to me with an issue, I don’t look at it as a problem, but rather an opportunity to excel.” – Trevor Burnette, IT Business Systems Manager at Mayne Pharma
- “You can accomplish much more by building bridges rather than silos.” – Rob Britt, Systems Analyst at MUSC
- “People do business with PEOPLE, not businesses. So think of your headshot as a handshake: is it strong, and have you left a good impression?” – Tanya Boggs, Tanya Boggs Photography
- “All dams can and should be made safe. As a society we need to find the political will to enforce the reasonable and sound dam safety regulations in place in SC. Regulations without enforcement are dangerous.” – Denise Bunte-Bisnett, PE, Principal Engineer, Santee Cooper
- “Innovation is a way of life in the healthcare industry. By nature, the complexity of environment in hospitals demands that we continually question everything we do that touches the patient and the community.” – Beju Shah, Clinical Informatics Pharmacist at MUSC
- “Death is my exit strategy.” – Craig Newmark, founder of Craigslist
You can state something that needs to change without being offensive about it. You do that by stating the (potential) solution, not the problem, which probably everyone already knows about.
Stating your points of view, or POVs, are helpful in your team meetings, presentations, networking conversations, pitches and job interviews. Stating your point of view gives people a clearer idea of who you are and the value you add.
Being brave enough to state a strong point of view communicates confidence. This also sets the stage for more interesting and productive conversation.
Without a strong point of view, this talk is useless and boring.
My point of view for this talk, is how we can use the same approach director/writer Damien Chazelle used in making La La Land for our own personal branding.
What do you stand for? That’s your point of view. Share it in your conversations, presentations and LinkedIn summary. We’re tired of beige, give us You in Color.