Dunkirk’s Lesson on the Use of Persuasive Creativity

May 28, 2018

If you prefer to listen click below: Few people realize it takes massive creativity to be persuasive these days. And persuasion is a tool to be used for good or not. Dentists have been trying for decades to persuade their patients to floss their teeth. The whole “build it and they will come” only happens […]


Your Network Determines Your Net Worth

May 21, 2018

If you prefer to listen click below. Where were you in 1994? Jeff Bezos founded Amazon. Me? I had a baby that year and was working in Caracas. I didn’t even have an email address until 1995. Twenty-three years later, he’s one of the top billionaires in the world. While Amazon is clearly a tech […]


Asking For What You Want … (20 Sample Asks)

May 14, 2018

If you prefer to listen click below. Raise your hand if you love asking people to help you [when you could just google it.] Sometimes we forget to make things easier on ourselves by asking for help. A Pro Asking Tip People actually like helping you.  When you ask someone to help you, you’re actually […]


Winston Churchill and Crisis Communication: Between a Rock and a Very Hard Place

May 7, 2018

To listen click below. Have you ever been in a major lose-lose situation? Where your options ranged from really bad to catastrophic? Early May, 1940, that is precisely where Mr. Churchill found himself as newly-selected Prime Minister in the UK. Yes, he was Prime Minister. Essentially Churchill was selected to be the Bearer of Unacceptably […]


Two Tools to Manage Other People’s Energy

April 30, 2018

Here’s the audio for those who prefer to listen: I’m still buzzing from the great energy at Dig South last week. A few things I learned: what’s up with Virtual Reality commerce from Payscout‘s Cleveland Brown, the latest on crisis communication from Lane Kasselman at Greenbrier PR, how product development is now part of the […]