Irreplaceable, essential, priceless. Or...irresistible, alluring, dynamic. You get to choose who you want to be. But for heaven's sake, decide yourself and go for it. For Seth Godin, it's  "The goal, no matter what you sell, is to be seen as irreplaceable, essential and priceless"  And I'm like, "Okay, buddy, that sounds great, but how do I actually do that?" and he responds, "Of course, the realization of what it takes to create value might break your heart, because it means you have to specialize, take risks, create art, leave a positive impact and adopt generosity in all you do. It means you have to develop extraordinary expertise and that you are almost always hanging way out of the boat, about to fall out." Read more »