There are times you know you’d like to be more persuasive. When asking for a raise, for example, or asking for the business.
Being persuasive is not something you specifically do, so much as it is the way you are. You persuade people to the extent that you yourself are persuaded. Your clarity compels others to follow you.
To make your next presentation even more persuasive, invest some time thinking about your core message, the real value you’re offering, and why you’re even making that presentation in the first place.
It’s taken me a long time to get this lesson, to understand that persuasion, the authentic kind, is a by-product of being real; it’s not the special sauce you put on the enchilada. It is the enchilada.
The first step is to let go of needing to persuade.
If people don’t get you; maybe they’re not your people. Or maybe you’re not clear yourself.
Being clear communicates confidence. Confidence persuades.