Garr Reynolds, of PresentationZen, writes that a brand is a promise. A good brand is obviously one that keeps its promise. What do you promise? What makes you different? That is the message of a personal brand. Tom Peters recommends keeping it to about 15 words.
Getting clear on your personal brand helps you communicate what you’re about more easily and effortlessly; it even begins to be more obvious to those around you.
What’s your brand like? What are you good at? What things catch your eye or your attention? What do you like to talk about? How to you like to help people? What do people seek your help for? What do you like to have done? Get out your pen and paper and start writing!
Here’s one exercise to help you define your brand.
Finish this sentence 20 or more times: I could….
Another tip is to write out 20 things you enjoy.