Before we got married in July, Ruben and I looked at 3 different sets of wedding rings. Each set was exactly the same weight and looked exactly alike; the only difference was that some were 18K and some were 14K. The first set we saw while in Tiffany’s on Fifth Avenue. Entering the store, I wondered if it would have the same feeling if Truman Capote had not written about it and Audrey Hepburn had not acted in Breakfast at Tiffany’s.(The man who helped us was a lot like the man who helped Audrey in the movie. I wondered if that was part of their marketing.)
The rings were lovely and as was the customer experience. The salesman let us know he would serve us Perrier while we waited for the rings to be put into their little blue boxes.
But we decided to think about it.
The next place we went was an old jewelery store in downtown Charleston. The men who helped us were super friendly and looked like they’d been in business for at least half a century. The could get us 18K or 14K and offered to size the rings if the standard sizes didn’t fit. They did not offer us Perrier.
So we decided to think about it.
After we got home, I went online to this store I remembered getting catalogs from a long time ago. It’s called Ross Simons. They’ve got nice pieces. It’s a stylish place, but it’s not Tiffany’s. The ordering page indicated it would take 2 weeks for the rings to be delivered. And this was 13 days before the Big Day.
At this point we had 3 sets of rings at 3 different prices: x for Ross-Simon’s; 2.5x for the local store and 6x for Tiffany’s. Now for the 6x price, Tiffany’s includes a blue box and Perrier, but in the end we went with another option.
But lots and lots of people pay 6x for the wrapping and the free bonus (the Perrier.)
Which market are you serving?