The Rule That Actually Helps

February 3, 2020

“Rules are meant to be broken.” “Any fool can make a rule and any fool will mind it.” “Rules are for children.” “We started off trying to set up a small anarchist community, but people wouldn’t obey the rules.” Rules exist for a reason Rules are often solutions to problems we have forgotten about. There […]


Spice Up That Conversation!

January 28, 2020

Guess, Don’t Ask Mixonian Institute (recall “Mixonian” rhymes with “Smithsonian”), you will be pleased to know, has doubled revenues every year since 2015. An unintended consequence of that most delightful trend has been a drastic reduction in my attending networking events.  Yet I know there is no better way to meet new people than to […]


Communicate Better. Reduce Friction.

January 7, 2020

Is one of your goals to become a better communicator? A lot of people share that with me, which makes my socks roll up and down with happiness, but this goal can also feel too broad, soft and mushy. Here are some specific, more precise scapel approaches you can take to become a stronger communicator. […]


Ralph Lauren Astutely Uses Emotions to Build Brand

December 10, 2019

Congrats on the 50 year anniversary of the Ralph Lauren brand! Why Ralph Lauren Brand Matters We’re talking about an American icon here. Ralph Lauren opened for business in 1968. Today it’s a global fashion leader, despite its founder’s clear articulation of an anti-fashion philosophy. Consider that nearly half of all businesses fail within five years. […]


Creative Tribe Building

November 18, 2019

We human beings are meant to live in community. The novelty is that today, technology allows us to construct our tribe, rather than being born into some caste with all its limitations.  Hopefully, your family is at the center of your tribe and you build it out from there. It can feel a bit like sewing […]